Netguides Limited : Powering the internet since 1996

Since 1996 Netguides has worked with hundreds of companies. We provide services across a wide range of industries, delivering cost effective websites and internet business solutions that work hard. We are specialists in providing professionally developed cost effective online business solutions. Our software as a service (SaaS) applications can be closely aligned with your business needs.

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Friday, 22 January 2010

Top 10 SEO tips for business websites

We were recently asked what we think the best ten things a business owner should do to ensure they're getting good search positioning.  Here's our back-to-basics list:

  1. Make a list of your keywords - you need a list of 20-40 words that your business or organization is all about.  These should be what you think people will type in and find you.  You should check these against reverse look up tools that show you the amount of searches made for different words.   Review your list periodically.
  2. Put an individual title on each page - The text in the blue bar on your browser might not seem very important, but it's the most important place for keywords and what comes up on your search results so you must get it right.
  3. Get incoming links from high value websites, using good keywords in the link text.
  4. Get a statistics package on your website - this is the first and most important step after you have a website.  It allows you to understand how your site traffic responds to what you do.
  5. Make sure the text on your site is text, not images - search engines can't read text in images.
  6. Don't rely on flash movie text for search results - Flash movie content can't be viewed by search engines so replicate the content outside of the movie, too.
  7. Complete the metadata individually for each page - Although metadata isn't quite as important as it used to be, it still helps search engines file each of your pages appropriately.  Keep the title and metadata focused and punchy.  Too much will be ignored. 
  8. Get validated with Google - the more Google knows about you and if it knows you're genuine, the better it will place your site.
  9. Blog - Google ranks nothing higher than regular authoritative, narrative content, talking about your specialist area.
  10. Get an expert to help!  Good search optimisation can provide traffic can provide a huge boost for your business, so it's worth doing properly. 
Contact us to discuss getting your business noticed by Google.

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    Wednesday, 20 January 2010

    Wightstay is going social

    We've been making changes under the hood at Wightstay for some time now.  Last summer we got a Blogger blog up and running on the site here.  We also have a secured Twitter feed that provides hints and tips about online matters to businesses that subscribe to Wightstay.   If you're a Wightstay or Netguides customer hook up
    here.

    The first thing we've done in 2010 on Wightstay is to create a Facebook page for our holiday guide site.  This will provide a focal point for IW holiday information on Facebook.  Look out for updates about new accommodation and details of special features and other exciting developments on Wightstay.

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    Wednesday, 6 January 2010

    There's no stopping Netguides!

    Despite near-blizzard conditions today there has been no stopping Netguides staff reaching the office and ensuring our support operation continues uninterupted.

    Some of us walked, some of us cycled (!!), most of us got here to keep things running smoothly.

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